Are You A Fast Growing Education Business Looking To Scale To Multi 7 Figures?
Scale As The Premium Market Leader With Fully Filled Classes While Freeing Yourself From The Business Through Our Fractional CEO Strategy
(To book a call with us straight, scroll to the bottom of the page).
This is the most important letter you’ll read all year from an ex Educator…
Dear Centre Owner,
I get it.
Getting more students in is hard.
You’re probably worried about…
The unpredictable rollercoaster of when your next student is coming in. You have seasons of students that flock in and dry seasons where everyone just refuses to buy, like your year end holidays. Worst still, the majority of your students are from the graduating classes, so you need to scramble to get new students or your revenue gets halved.
Drowning among the fierce competition on social media. You’re seeing A LOT of ads by your competitors, and you can’t seem to find a way to differentiate yourself from them, even though you know that you’re much better than them.
Being the bottleneck of your business. Even with teachers on your team, no one is really taking charge of marketing and enrolment other than you. So you end up juggling the business, marketing, sales, operations while still running classes. You’re close to burning out, but the smile on your students face just pushes you 1 step forward.
The wasted potential of your business. You know you can scale further, get to the top, stay at the top, and there’s a lot that you can do. But there’s no time or resources to implement. So marketing and enrolment becomes an afterthought, and you’re relying on a trickle of leads that you’re randomly getting from your website.
I know what you’re going through.
And I’m not saying it to make it sound like I know you.
I’m saying it because I was once you.
And the reason behind these problems took me years to figure out, simply because of an unrevealed truth that marketers don’t tell us.
“Darius has grown to be one of the most outspoken and reliable programme directors in my I Am Gifted!™ holiday programme.” - Adam Khoo
My name’s Darius.
And I MUST share my story here for you to understand the dirty truth.
Unlike any of the marketers, I'm an educator at heart AND experience.
For half a decade, I’ve run transformational camps for thousands of students and parents as a programme director under a leading 8 figure brand which you know as Adam Khoo.
In that time, I also worked in another centre, edited an Economics book, tutored students with financial difficulties, and even authored a #1 New Release Amazon book in the teenager category with the foreword written by Adam Khoo himself.
If I stayed the path, I would’ve been a trainer teaching students everyday, just like you.
But watching Adam Khoo build his empire with a team of talents running in the same direction sparked a dream in me…
… I didn’t just want to be an educator.
I wanted to be a business leader… just like him.
But as you know, to run a well oiled scalable business, it’s not just being a good teacher, you MUST HAVE marketing, sales, operational skills as well.
So I wanted to put my skills to the test with actual businesses.
I started my consulting business in my bedroom, charging just $500 for marketing and sales strategy with any Tom, Jane or James I could get.
Everyday for 2 years straight, I’ll wake up at 7am, walk 2 steps to my desk, and work till 1am. And for every client I gained, I reinvested into learning from the top marketing, sales and operation mentors, which racked up >$100,000 to just upgrade myself and the team.
Through that effort, I slowly gained the trust to work with 7-8 figure market leaders in the coaching, consulting and education space.
I created my very own masterminds, got invited to dozens of podcasts, and ended up generating over $2 million for our clients and ourselves... without spending a dime on ads.
If you look closely, you'll notice some market leaders here...
Everything was going well…
Until I started hearing uncomfortable situations from our education clients.
Just like our clients, you’ve probably tried these solutions:
1. Right in the beginning, you tried running your own marketing and ads.
You probably watched YouTube videos, bought courses, but it gets too complex or overwhelming to implement. Most strategies really don’t work for you. So you end up copying your competitors or top centres campaigns… only to see it flop.
On top of that, there’s always a constant change in marketing strategies like webinars, tiktok, youtube, facebook ads, google ads, SEO, the list goes on. Maybe you’ve tried posting content, only to get low engagement and zero conversions. And it stresses you to think of the next best step forward.
You finally realise it’s not in your wheelhouse, so…
2. You tried hiring an agency or freelancer to run ads, but no one met your expectations.
You’re paying them 3-5k/month AND spending even more on ads, but they’re giving you low quality leads. Sometimes, it even feels like you can market better than them because they don't understand how unique your teaching is. They only have a fuzzy idea of what your offer is like...and end up communicating messages that don't reflect who you really are.
When you do finally find the “right one”, the results usually last for a few months before it sizzles off and you’re left taking a bet on the next agency. And we know how that’s going to go.
Now, when my clients paid multiple different agencies tens of thousands of dollars to run their lead generation. I honestly expected them to get results. Especially when these are names that I knew.
But one after another…
… with little to no results. The only thing that was growing was our frustration.
All this while, I didn’t want to step in because I was just a consultant on strategy.
Until 1 night, during the peak enrolment season.
Our client disclosed to us a negative return in her marketing campaigns for the past 6 months, and business revenue was dropping.
That proved to be the last straw.
Instead of just advising, we stepped in to build out her entire end to end marketing and sales system. Honestly, we didn’t know how it would’ve gone, so I just told her to pay us later once it worked. I know how painful it is to waste cash on the wrong people.
Over the months, we went from a 2x… 5x… and then 10x ROAS for 6 consecutive months, u-turning to increase her revenue by 42%. That means for every $1,000 she placed into ads, she got back $10,000.
Surprisingly, we beat every single marketer she ever worked with for the past 5 years.
So how was that possible?
Well, I discovered what’s stopping 99% of the centres from getting the high quality leads and students were just right under everyone’s noses.
Here’s The Real Problem Holding You Back From 7 Figures Scaling:
It’s actually got nothing to do with bad ads.
Agencies love to compete on how different their ads are compared to others. But it has nothing to do with that.
We’ve had clients working with multiple top agencies that ended up with the same result. Funnily enough, none has been able to beat our ROI for ads and enrol more students than us.
The REAL reason why you can’t consistently fill your classes is because of the myopic focus that everyone has…
Competing on lead generation ads.
Read closely, here’s the dark truth that no one talks about:
The local market is only getting fiercer over the past decade with a
1. 7.5% decrease in student size
2. 20% increase in centres
Which means, more competitors, lesser students.
So the leads you’re getting?
Those are definitely real parents.
But parents with all the luxury of picking and choosing.
And they would ONLY buy from you…
… if you could TRULY show them why you are the right and best choice.
But you can’t do that with ads.
When a parent gets onto Facebook/Google, they’re seeing 10 ads, and signing up for 5 of the “better written ads".
This is what parents see when they're searching for tuition...
Worst still, I’ve had competitors stealing our ads.
So no matter how great your ads are, your lead quality is FOREVER bad.
If you REALLY want to stand out as the leading centre, to be one level above the rest of your competition with raving students, you need way more than just "lead generation".
To win the war, it’s what happens BEFORE and AFTER ads.
Now, here’s the problem - your marketer can't help you do that.
Marketers have never talked, sold or delivered any of your programs to parents or students before, so they have no practical clue on what happens after the leads are in. As a consequence, they dump leads on you to “figure it out”.
Now you’re left chasing parents on WhatsApp, or worse, price hagglers.
If lead generation was really just the missing link, we would have many multi million dollar tuition chain empires that succeeded with agencies.
But in reality, just like our established clients, many are burnt by agencies before coming to us. Getting an agency is a good way to start your business, but you can’t rely on just agency ads to scale a bulletproof empire.
So the only question now is…
Do you want to get leads, or do you actually want to get paying raving students?
To consistently fill your classes, you need a full end to end stranger to student strategy so that every “bad lead” now becomes a “great lead that only wants to work with you” aka an actual student who pays, stays and raves.
And This Was Why We Became Southeast Asia’s First and Only Fractional Chief Enrolment Officer for Scaling Tuition and Enrichment Centres...
So You Can Standout As The #1 Market Leader, Fill Your Classes At Premium Prices And Free Yourself From The Business.
Just like how a private tutor does whatever it takes for their student to get their As, from personalised guidance, to cheat sheets, to 1-1 consultations, WhatsApp support, that’s the same intimate support that we do for you.
And if you pay close attention to the extreme top of the industry (the ones near 8 figures), you’ll realise that each of them has a Head Of Enrolment or CMO in their company. That’s exactly why they got all the students that they deserved.
And if you want to be on the same level as them, you have to take the same action as them, rather than use the same mediocre agency that the beginners are using.
Now, hiring an actual CMO or Head Of Enrolment will usually cost you at least $120k/year for the newbies and up to $360k/year for the experienced ones. With us, you’re only paying a mere fraction of that while still delivering the same.
Here’s how we create a Stranger to Student™ System for your tuition centre:
We explain it all inside this 25-page Google doc here:
You won’t have to worry about how your marketing is doing, or keep checking in on your campaigns. We’ll update you about everything important that’s going on every week, and even tell you what to expect in the next 3-6 months (at least) based on our industry experience.
This means having someone to lead and take ownership for your entire marketing campaigns. These campaigns could be for your:
- Holiday programmes
- Final sprints before major exams
- Post-exam season enrolments
- Early enrolment at the end of the year
- Webinars
- Diagnostic consultations
We’ve got the industry end to end enrolment, as well as some unconventional secret tricks...
In fact, we've helped a math tutor called Dylan (when he was still starting in his house) add 2000 more Telegram subscribers convert 16 students.
Since then, he has built a team and opened a physical centre at Novena. All while getting most of his students from his growing 8000 Telegram subs without spending much on ads.
Or how about the seasoned centre that housed the TYS author.
Industry players dissuaded them from doing live workshop as "no one would attend". Well, the amateur critics who aren't in the arena can always run their mouths. We still had a 44% close in a fully filled room at a way higher price than anyone else. Touché.
Alright, I'll stop bragging...
But you get it.
You can stop worrying about enrolling more students because we’ll handle it for you, through proven experience in marketing strategies.
So are you serious in getting low cost low quality leads from agencies, or getting paying raving students with us as your fractional chief enrolment officers?
If you’re serious about working with us, read closely.
The industry is dominated by a few big names. In such a saturated market, not everyone can win. If everyone is winning, no one is winning. If we’re not working with you, we’re probably working with your next door competitor. So you need to read this next part carefully:
This is NOT for most centres.
We are very selective of who we want to work with and we’ve got a strict (but reasonable) set of criteria that will allow our partnership to flourish…
You MUST have a solid business generating AT LEAST $250k/year AND you want to scale to multi 7 figures. Our time and your time is precious, so we only want to work on scaling an empire that stays for a long time. If you wish to maintain where you’re currently at, work with the next marketing agency you see on Facebook instead.
You MUST be client (parent and student) obsessed with a good program and reputation. Everything we do together will bring you way more students, impact and brand awareness in the market than ever before. To scale that, we need you to constantly seek improvement in your programs and want to serve nothing but the best. The last thing we don’t want is to be selling bad apples to the market.
You MUST work hand in hand with 100% ownership. We’re coming on as your growth partner, not an isolated freelancer. Which means, this takes 2 hands to clap. When problems arise, the best leaders in the industry do not blame others, but first take ownership for how to solve it. We do not ever blame our partner clients for problems, but instead, accept responsibility and solve it to move forward. And so, we expect the same for you. If your first instinct is to find fault in others, avoid taking ownership and solutions, we are not a right fit for you.
You MUST adapt to changes fast to capitalise on opportunities in the market. As quoted by Albert Einstein, insanity is doing the same thing again expecting a different result. So we WILL have strategies that are different from what you have now. If you’re slow or resistant to change and we have to constantly convince you on what’s best for marketing and sales, it’s better that you do it yourself.
It is physically impossible for us to work with more than a handful of people, because our team is carefully curated with talents who worked in the education industry before and have each generated 6-7 figures for clients, and we spend a ton of time with each client.
So we only take in a maximum of 2 clients a month. Do expect a waiting list of 1 month by the time you hop on a call with us. So the earlier that you do book the call, the better it’ll be for you to know if we’re best able to hit your goals.
Now if you’ve read till here and you’re a good fit. Here’s what’s going to happen next.
1. You’ll click the link below to schedule a time with me for an enrolment audit.
2. You’ll be brought to the next page to prepare for the meeting
3. Hop onto the Audit Call where we’ll do what none of your team, friends or marketers will ever do... go deep to dig out the true constraints stopping you from scaling end to end enrolment.
Note: You will NOT be talking to a salesperson or my team. You will be speaking with me. Because I’m most interested & concerned with who we work with.
Schedule Your Enrolment Roadmap Call Now...
I’ve also been featured on a few global podcasts before.
(This picture was taken many years ago...hence the kiddy face)
And here are the results I’ve gotten for my clients:
Here's What Our clients Have to say about us:
This product is brought to you and copyrighted by EdScaling Pte Ltd.
Anyway, you get the point.
I’ve achieved quite a few things in the industry (so it’s worth reading the rest of this page). Now back to your tuition centre:
Here’s Where The Root Issue Lies:
I’ll give it to you straight:
Most tuition centres are carelessly slapping a bunch of marketing tactics together and hoping it somehow works.
That’s why they hop from Facebook ads to PPC ads, and from holding webinars to trial classes to whatever method they hear is “what’s working right now”.
These tactics DO work (and our team has proven experts in these areas)...but you’re lacking an overall system to integrate these tactics together.
Let me explain this further:
Most tutors and tuition centres have something that looks like this:
What does this Google sheet really tell you about the effectiveness of your marketing?
Apart from a bunch of details about what’s happening to each lead, you don’t quite know the next step each lead is supposed to take.
This becomes even more confusing if you have a team working for you.
Instead, what you need is a student acquisition system that looks something like this:
You need a clear roadmap of how an interested parent turns into someone that sends their child (or children) for your lessons and packages.
By mapping out the individual steps that a prospect takes to become a paying customer, you get the clarity you need to optimise your marketing and potentially increase your revenue.
Now here’s the problem: it’s actually quite hard to see this when you’re deep in the trenches of your business.
Which is where my team and I come in…
If We Want To Fix That, The Best Way Is For Me To Personally Hop On A Call With You.
Now you’ve probably seen ads about a “FREE strategy call”, “consultation call” or “audit call” which is basically a sales pitch in disguise.
So you’re right to be skeptical and rolling your eyes at this point.
Let’s address this problem head on:
During this call, my primary intention is to deliver massive value to you. I guarantee that you will walk away with AT LEAST one major action step you can implement in your business to achieve results.
I do have a premium offer where my team and I will personally work with you, but I will only reveal this offer if I deem we’re a great fit for the long run. In other words, you only get a chance to buy if you’re qualified.
If you’d like a complimentary session where we do the following, regardless of whether you become our client or not:
- Look through a few simple metrics to give you near-instant clarity about the health of your tuition business.
- Walk through your sales process to find your bottleneck
- Take an entire look at your business (marketing, sales, operations, delivery) to give you personalised areas of improvement
Then book a call in the Calendly link below...
only if you meet the criteria below:
#1: I only talk to tutors/tuition centres doing at least $10k a month. If you're brand new to the business but you can't commit to building a business, please DO NOT book a call and take up a slot.
#2: Evaluate yourself before booking a call. Do not waste your time or my time. Here's a list of what we look out for:
If you're someone who fits the criteria, then book a call in the Calendly link below:
Here’s A Warning: I Don’t Deal With Tire Kickers.
If you don’t show up for your booked call, there will NOT be a second chance.
This is both for your good and mine.
Our time is our most prized possession and I only spend it on those who respect it. If you need to reschedule, use the link in the email sent to you to reschedule instead of no-showing.
Otherwise, I look forward to speaking with you on the call!
Please be at your computer in a quiet place where you can be focused & present.
Your #1 Backer,
Darius